Stores
The Modern Canoe with wooden louvers (featuring the Spring Break 2007 marketing campaign picture). The modern Canoe store design features white molding and louvers on the exterior. The main marketing image lies against the front wall facing the entrance.The interiors are highlighted with dim ceiling-lights and spot lighting. Distinguishable aspects are the lingering scent of Fierce, an A&F fragrance, and the blasting electronic dance music. An undercover inspection which measured the noise levels in teen stores in a randomly selected mall, revealed that the noise level in Hollister, Abercrombie & Fitch, and Abercrombie kids stores was as loud as 90 decibels, comparable to heavy construction machinery noise and harmful to the ears. However, 80 decibels is the corporate store policy sound level.
There are a few remaining chain store design which feature plaid carpeting and preppy wallpaper. The company operates 1,035 stores across all five brands. The A&F brand holds over 353 locations nationwide the United States, three in Canada, and one in London. Three flagship stores are located on Fifth Avenue in New York City, within the The Grove in Los Angeles, and at Savile Row in London.